Rate strategy & pricing
Dynamic pricing models built around your real demand curve — seasonality, day-of-week, lead time and local events — not a generic multiplier applied to last year's rates.
Revenue Management Consulting
Independent revenue management for independent hotels. I help owner-operated and boutique properties turn empty room-nights into disciplined, forecastable profit — without handing the keys to a franchise system.
Built for owner-operators
Services
Every engagement is scoped to the property, not sold as a package. These are the entries clients draw on most often.
Dynamic pricing models built around your real demand curve — seasonality, day-of-week, lead time and local events — not a generic multiplier applied to last year's rates.
Rolling occupancy and RevPAR forecasts so you can staff, buy and budget with confidence instead of reacting to last week's booking pace.
A full review of OTA commissions, parity, and direct-booking mix to find where margin is quietly leaking out of the business.
Restriction and minimum-stay strategy that protects high-value dates without turning away the bookings that fill your quiet ones.
Hands-on training for reception and reservations teams so the pricing discipline sticks long after the engagement ends.
Approach
The order matters — each stage produces the numbers the next one depends on.
A property-wide review of current rates, channel mix, and twelve months of booking data to find where revenue is being left on the table.
A demand and pricing model built specifically for your property, calibrated against your actual seasonality and comp set.
New rates, restrictions and channel settings go live, with reception and reservations teams trained on the new discipline.
Monthly RevPAR reviews and model adjustments, so the strategy keeps pace with demand instead of ageing on a shelf.
Principal
Pillows & Profit is an independent revenue management consultancy built for owners who want chain-level pricing discipline without giving up an independent property's character.
Ben works directly with owners and general managers — no account handoffs, no junior analysts running the model. Every rate recommendation comes with the reasoning behind it, so the team can keep making good calls long after the engagement ends.
Get in touch
A first conversation is free and unscripted — send a few details about your property and I'll come back with honest thoughts on where the opportunity is.